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Match your sales approach to the way executives buy.

Executive Impact℠ trains sellers in the art of tailoring sales presentations to the way executives process and retain information. By speaking directly to high-level decision makers, sellers increase the odds of securing approval.

Our in-depth research uncovered that executive-level communication is most effective when it’s designed for a specific decision-making style:

  • Sceptic
  • Charismatic
  • Thinker
  • Follower
  • Controller

Executive Impact℠ helps sellers first identify these styles, then craft their message to deliver the right information at the right time.

Secure Your Seat at the Executive Table

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Benefits of Executive Impact℠

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Secure Executive Approval Sooner

Most sales processes bring executives in at the final stage. Executive Impact℠ teaches you to secure executive approval early on, and keep deals moving forward.

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Boost Confidence in C-Level Meetings

We teach you how to be confident in your meeting with C-suite and high-level executives, avoiding title intimidation.

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Understand How Executives Make Decisions

We help you gain a better understanding of five key decision-making styles, and how to target your sales pitch to each one.

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Hold More Valuable, Impactful Conversations

By understanding how executives think and consume information, you'll hold more valuable meetings with senior management.

Delivery Options

  • Facilitated by experienced sales leaders, instructor-led training offers a hands-on approach for sellers that thrive on face-to-face collaboration and skills practice.

  • With anytime, anywhere access from electronic or mobile devices, Miller Heiman Group's digital learning options are ideal for geographically diverse audiences looking for flexible solutions.

  • Combining the best of digital and in-person learning options, real-time application and digital reinforcement support your learning investment.

Secure Your Seat at the Executive Table

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