Overcome customer indifference.
SPIN® Selling Conversations is a sales training program that teaches B2B selling best practices to help sellers master the art of customer conversations. Designed to help sales professionals at all levels, SPIN® Selling Conversations includes immersive exercises and activities that help participants acquire the skills they need to own the dialogue.
From solving buyer-seller alignment issues to creating competitive differentiation, SPIN® Selling Conversations helps sales and service organisations conduct useful meetings that lead to pipeline growth, better funnel management and increased customer retention.
Put a New Spin on Your Sales Conversations
Benefits of SPIN® Selling Conversations
Uncover Buyer Urgency
Tailor conversations to expose buyer pain points, igniting a sense of urgency that causes customers to take action.
Increase the Value of the Sale
Explore unrecognised needs, developing customer buy-in to highlight and grow the value of your solutions.
Tackle Buyer Scepticism
Hone the skills you need to address and overcome buyers' hesitations or concerns during the sales process.
Accelerate the Sales Cycle
By encouraging customers to actively engage in each stage of the sale, you’ll mitigate lengthy sales cycles.