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SPIN® Selling training to overcome customer indifference.

SPIN® Selling Conversations is a SPIN® Selling sales training program that teaches B2B selling best practices to help sellers master the art of customer conversations. Designed to help sales professionals at all levels, SPIN® Selling Conversations includes immersive exercises and activities that help participants acquire the skills they need to own the dialogue.

From solving buyer-seller alignment issues to creating competitive differentiation, this SPIN® Selling training course helps sales and service organisations conduct useful meetings that lead to pipeline growth, better funnel management and increased customer retention.

Put a New Spin on Your Sales Conversations

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Benefits of SPIN® Selling Sales Training Courses


Uncover Buyer Urgency

Tailor conversations to expose buyer pain points, igniting a sense of urgency that causes customers to take action.


Increase the Value of the Sale

Explore unrecognised needs, developing customer buy-in to highlight and grow the value of your solutions.


Tackle Buyer Scepticism

Hone the skills you need to address and overcome buyers' hesitations or concerns during the sales process.


Accelerate the Sales Cycle

By encouraging customers to actively engage in each stage of the sale, you’ll mitigate lengthy sales cycles.

Delivery Options

  • Facilitated by experienced sales leaders, instructor-led training offers a hands-on approach for sellers that thrive on face-to-face collaboration and skills practice.

  • With anytime, anywhere access from electronic or mobile devices, Miller Heiman Group's digital learning options are ideal for geographically diverse audiences looking for flexible solutions.

  • Combining the best of digital and in-person learning options, real-time application and digital reinforcement support your learning investment.

Put a New Spin on Your Sales Conversations

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