Discover and deliver the solutions that solve customer needs.
Professional Selling Skills® helps sellers effectively discover and address customer needs, improving in-the-moment interactions with buyers. Developing the selling skills that have benefitted millions of sales professionals around the world, Professional Selling Skills® builds a seller’s ability to lead mutually beneficial sales conversations with any customer, any time.
Professional Selling Skills® is a research-based program designed for every seller — regardless of position or tenure. Highlighting that sales training sellers need to excel at quota attainment, new business development and account growth, this program hones and develops universal sales skills.
Take Your Team's Selling Skills to the Next Level
Benefits of Professional Selling Skills®
Own the Conversation
Learn key conversational skills, enabling sellers to engage customers and accurately identify buyer pain points, developing stronger buyer-seller relationships.
Ask the Right Questions
Use thoughtful questions to develop a clear understanding of buyer needs allowing for compelling, customer-centric interactions.
Resolve Customer Concerns
Recognise and resolve customer concerns, openly addressing any scepticism buyers have about your solutions or message.
Close the Deal
Practice and perfect the three-step process for securing customer commitment.