Skip to content

Your Investment (2 Days) – $1,825

Hold More Productive, Effective Sales Meetings Today!

Don’t leave your customer interactions to chance. Your ability to gain a competitive edge in the marketplace hinges on your interactions with customers. Conceptual Selling® helps you prepare for meetings with buyers, whether planned or impromptu.

Sales success requires both a sales process and a plan for customer interactions. Conceptual Selling® focuses on customer-centric conversations, building on the strategic analysis covered in Strategic Selling® with Perspective. As a result, you’ll learn how to carefully assess buyer needs, avoiding misalignment between what customers want and what you are presenting.

This program provides a simple, repeatable structure essential for anyone who interacts with customers.

Conceptual Selling® can help you:

  • Prepare for Sales Conversations: Plan ahead and conduct thorough research, adding discipline to customer meetings that are client-focused and results-oriented.
  • Align Buyer and Seller Objectives: You and your customers have goals. Align seller objectives with buyer needs to keep everyone on the same page.
  • Run the Meeting: Use our Green Sheet to plan ahead and conduct thorough research to organize and develop detailed meeting plans to promote win-win outcomes.
  • Ensure Productive Use of Time: Move opportunities forward by asking the right questions and planning ahead to ensure productive use of time.
  • Incorporate Technology: Our new sales analytics platform, Scout by Miller Heiman Group uses data and analytics to support the methodology of Conceptual Selling®.
  • Differentiate Your Solution: Conclude meetings with a clear differentiation of your solution that will move the opportunity forward.

*Course fees are subject to change without notice.

Meals: Breakfast and lunch are included each day. Continental breakfast begins at 8:00 a.m.