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This programme presents a framework for understanding how best to influence others. From our two-year study of nearly 1,700 executives, we found that communication is most effective at the executive level when tailored to one of five decision-making styles. Executive Impact provides the process for identifying each of these decision-making styles in order to deliver the right information to improve the probability of success.

Executive Impact may be the right solution if your sales organisation is trying to:

  • Connect with executives as decisions move to higher levels in customer organizations.
  • Secure executive approval for a greater volume of high-potential deals.
  • Enrich the quality of executive level conversations to advance sales opportunities.
  • Develop proficiency at senior executive presentations.
  • Improve the value of internal meetings with senior management.