The Large Account Management Process, better known as LAMP®, is a customer-centric, business planning process for managing your relationships with your most significant accounts. This business planning process provides a road map for strategic customer relationships that have growth potential through the development of long-term plans to guide team selling and customer collaboration efforts.
LAMP begins with an appraisal of how segments of Strategic Accounts perceive the value that a selling organization brings them today, and then builds an actionable strategy based on what the two entities would mutually like the relationship to become. The program delivers a process to document long-term plans for managing Strategic Accounts and allocating resources efficiently. As a result of adopting this process, account managers will craft strategies for managing cross-functional teams to clarify roles and responsibilities, boost collaboration, and ensure accountability.