Your Investment (2 Days) – $1,825
Unlock the Potential in Your Most Strategic Accounts
The Large Account Management Process℠ (LAMP®) helps you develop relationships with your most strategic customers. Using Miller Heiman Group’s proven methodology for managing large accounts. LAMP® shows you how to work with your customers to understand their business, bring value to the buying organization, and ensure mutually beneficial long-term relationships.
The LAMP® initiative includes four phases: Data Gathering, Situation Appraisal, Strategy Planning, and Action Planning. By adhering to this proven methodology, LAMP® helps you to positively impact everything from customer perception to cross-team collaboration.
Large Account Management Process℠ can help you:
- Plan for the Future: Strategic account management creates a shared vision for the future, resulting in multi-year, mutually-beneficial account growth.
- Clearly Organize Accounts: We help you identify and segment overwhelming accounts into easier-to-manage divisions, aligning your internal strengths with your customer’s needs.
- Protect Accounts: Miller Heiman Group gives you the tools to protect strategic accounts from communication breakdowns and competitive threats.
- Strengthen Customer Relationships: Develop robust relationships with key players within strategic accounts increasing reach, retention and growth.
*Course fees are subject to change without notice.
Meals: Breakfast and lunch are included each day. Continental breakfast begins at 8:00 a.m.