Integrated sales analytics and coaching to help even more sellers “see the move that moves the deal” to increase their odds of winning
Miller Heiman Group, the world leader in improving sales performance through training, consulting, technology and research, today announces the launch of a transformative new integration with Microsoft Dynamics 365 for its sales analytics platform, Scout.
Scout by Miller Heiman Group, powered by the Strategic Selling with Perspective™ and Conceptual Selling sales methodologies, uses data and analytics to coach and support sellers to take actions that will improve win rates. The mobile-first, subscription-based software leverages the Strategic Selling Blue Sheet – an iconic resource that has helped millions manage complex sales – to guide sellers through the methodology, engage buyers in a compelling way and help win active opportunities.
The integration will give sales organisations that use Microsoft Dynamics 365, a family of intelligent business applications that include one of the market’s leading customer relationship management (CRM) platforms, the opportunity to use Scout to improve sales performance with a structured, proven sales methodology and personalised coaching.
Expanding Scout to integrate with leading CRMs came from marketplace demand, according to Miller Heiman Group CEO Byron Matthews. “When Scout launched in 2018, the positive feedback we received from clients was overwhelming; they all wanted technology to reinforce their methodology. With today’s launch of the Microsoft Dynamics 365 integration and the existing Salesforce integration, Miller Heiman Group now seamlessly connects Scout to the largest segments of the CRM universe. This growth is pivotal to helping the sales industry better monitor pipeline, utilise data and grow revenue.”
This adds to the existing integrations already available for Scout, with Salesforce, via a two-way web services integration. Customers can also purchase Scout as a standalone product without connectivity to a CRM.
“For sales managers, Scout provides real-time insights, allowing them to focus on opportunities that need attention now and coach sellers in a more effective and personalised way,” said Dana Hamerschlag, chief product officer at Miller Heiman Group. “For sales leaders, Scout illuminates the repeatable sales strategies that most closely correlate with higher win rates, larger deal sizes and faster close times, enabling organisations to replicate best practices quickly.”
Both integrations—Microsoft Dynamics 365 and Salesforce—feature configurable two-way RESTful integration handling both asynchronous and real-time data syncing to enable rapid scaling. Added benefits include single sign-on and custom language configuration at the user level.
Scout is unique in the marketplace, in that it brings together proven sales methodology with technology to address the frustrations organisations have with modern CRM systems. Integrating Scout with a company’s existing CRM system enables sales organisations to focus on true selling activities, and minimise time on administrative tasks or data entry.
To learn more about Scout and Miller Heiman Group, please visit https://www.millerheimangroup.com/in
About Miller Heiman Group
Miller Heiman Group is the global leader in providing organisations sales methodology plus sales technology to drive revenue and change business outcomes. The company’s training, consulting, technology and research solutions align process, people, tools, data and analytics to prepare sales and service organisations for the future of selling. For more information, visit www.millerheimangroup.com/in.
Walker Sands Communications