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Prove your organisation’s value to your customers.

The Large Account Management Process℠ (also known as LAMP®) focuses on planning for and managing relationships within strategic accounts. Using Miller Heiman Group’s Gold Sheet analysis and strategy, LAMP® teaches organisations how to build actionable account management plans that ensure success for both sellers and their customers.

The LAMP® initiative covers three key stages of account management: data gathering, strategy sessions and execution. By adhering to this proven process, LAMP® enables sales organisations to positively impact everything from customer perception to cross-team collaboration.

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Benefits of LAMP® Account Management Training


Look towards the Future

Strategic account management creates a shared vision for the future, resulting in multi-year, mutually beneficial account growth.


Clearly Organise Accounts

We help you to identify and segment overwhelming accounts into easier-to-manage divisions, aligning your internal strengths with your customers' needs.


Protect Accounts

Miller Heiman Group gives you the tools to protect strategic accounts from communication breakdowns and competitive threats.


Solidify Customer Relationships

Our training on how to manage big accounts helps you develop robust relationships with key players within strategic accounts, increasing reach, retention and growth.

Delivery Options

  • Facilitated by experienced sales leaders, instructor-led training offers a hands-on approach for sellers that thrive on face-to-face collaboration and skills practice.

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