We know relevant, vibrant learning helps keep the sales engine fine-tuned and humming efficiently. What is relevant, vibrant learning? For starters, it’s applicable to real-world situations and doesn’t disrupt your company’s revenue flow. It is delivered to sales and service professionals where they are and when they need it.
It’s that simple.
So what does that really look like? Quite frankly, people expect to learn at work exactly how they learn in their personal lives. They have consumer-grade expectations for learning that are simply not being met when they go to work.
Consider these statistics:
- 80 percent of technology users check their smartphones within 15 minutes after they wake up.
- 80 percent of Internet users have a smartphone, so they’re dealing with multiple devices throughout the day (including at work in case you haven’t noticed).
- People pick up their smartphone an average of 85 times a day.
Outside of work, people have instant access to whatever content they need. Why can’t this be the same at work?
We call this trend “learning bursts,” and it’s the way people except to gain knowledge. It’s hard to engage with corporate learning when those expectations are not being met.
Why is this important? Every seller in every organization needs to learn new skills and keep sharp the ones they have already developed. They expect their leaders to provide training that is agile, flexible and includes multiple modalities. They expect to learn at their own pace, consume the content that is most germane to what they are doing right now and have learning delivered when and where they need it most.
The world is changing fast, and a company’s learning initiatives must keep up or sellers and service professionals will ignore it. To learn how more about how you can make your workforce learning initiatives more relevant and agile, check out these Learner Ready offerings or download Six Ways to Shift Your Training Approach to Ensure Your Investment Pays Off.