This week’s guest is Chris J. Reed, global social media expert and the only CEO with a mohawk. Based in Singapore, Reed’s Black Marketing helps busy professionals build their brand and generate leads through LinkedIn.

A pioneer in social media, Reed joins host Greg Moore to discuss strategies for leveraging social selling as part of an omnichannel approach to engage buyers.

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Building Your Social Muscle

Many clients of Black Marketing are CEOs and entrepreneurs who don’t have a sizable marketing department to help them and need guidance on their LinkedIn strategy. Reed educates clients on the changing landscape of LinkedIn: it’s not just a recruitment tool but a personal selling platform that allows professionals to connect with decision-makers.

Social selling enables you to find and connect with prospects more effectively than traditional sales. But to be successful at social selling, Reed advises building LinkedIn strategies around individuals at companies, not company pages. People want to have an experience that’s personal and relatable on the social platform.

He also recommends having a connection strategy in place, which results in treating your connections as a living and breathing database focused on the markets and industries where you see the most success.

Elevating Your Content Strategy on LinkedIn

LinkedIn helps professionals build an online presence that showcases their expertise to their connections. Reed shares ways to build a content strategy on LinkedIn, and stresses the importance of having optimized and complete profiles with articles and videos. LinkedIn rewards users for spending time on the platform, so Reed suggests slotting out time daily in the morning and night to engage with your network and research the people who connect with you.

What’s Chris Reed’s Move?

In every episode, Moore asks the week’s guest to offer their best move to move the deal. Reed’s advice? He shares the top LinkedIn priorities for busy executives:

  • Sort out your profile: Use a professional photo and use a background photo that aligns to your company strategy.
  • Use a headline: It’s the first description that people will see. The best headlines are clear and confident.
  • Dedicate time: Successful social selling is about investing in your profile and having a content plan.

Episode Outline

[6:01] Building the social muscle on LinkedIn

[9:54] Optimizing LinkedIn connections

[12:57] LinkedIn profile best practices and Sales Navigator

[19:53] Advice for executives looking to enhance their LinkedIn presence

Learn More and Connect

Greg Moore LinkedIn

Greg Moore Twitter

Chris Reed LinkedIn

LinkedIn Sales Navigator

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