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Sales enablement has quickly moved from the margins to the mainstream, becoming a standard part of the sales process. Currently, 60 percent of sales organizations have staff and/or programs dedicated to enablement, nearly twice as many as a year ago. It’s a clear sign that sellers are recognizing the value of the sales enablement function.

The 2017 Sales Enablement Optimization Study from CSO Insights, the research division of Miller Heiman Group, takes a closer look at how sales enablement functions are growing around the world. The report, which includes survey data from 500 sales professionals, focuses on the types of companies taking advantage of sales enablement capabilities, and how they then are achieving higher win rates and quota attainment.

In this report, you’ll uncover:

  • Information about organizations with current sales enablement functions in place, including the average size and reporting structures of teams
  • The Sales Enablement Clarity Model, which serves as a step-by-step guide for building your organization’s sales enablement function
  • Common obstacles faced by sales enablement teams, including proper training and goal achievement

To learn more about sales enablement and the factors that contribute to its success, download the 2017 Sales Enablement Optimization Study today.