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The Channel Sales Management Assessment is a powerful feedback instrument designed to provide information about your company’s level of maturity in developing and maintaining channel partner relationships.

When used effectively, this survey can help you:

  • Identify strengths and developmental opportunities for working with channel partners
  • Identify key areas to improve channel partnerships and move beyond the “status quo”
  • Understand the relationship between direct sales, channel management, and other corporate function behaviors and activities on achieving channel success
  • Provide management a guide to selecting and prioritizing the appropriate channel management development programs

Download the assessment today to measure organizational competencies in the following five critical areas that are predictive of channel success:

  • Channel Lifecycle Management: Execution on channel strategies to identify, recruit, enable, manage and transition channel partners in their territory
  • Influencing Skills: Ability to influence partner behaviors and investments by aligning partner priorities with desired changes
  • Partner Planning: Level of expertise in creating and managing channel partnership plans that focus limited resources on areas of highest business return for all parties
  • Channel Business Acumen: Ability of sales, channel, and support teams to speak the ‘financial language’ of partner CEOs or senior partner executives
  • Virtual Sales Management: Management of channel partners through various stages of maturity to greater performance. Ability to coach and develop partners to resolve barriers to success and help generate sales revenue

Upon completion, a detailed report provides an assessment of the following:

  • How your channel-facing people rated in aggregate on each of the five competencies crucial for channel partner success
  • The critical competencies and behaviors that are strong in your organization
  • The critical competencies and behaviors most in need of improvement