COVID-19 drastically increased the adoption of a digitally enabled sales environment—but it means much more than virtual Zoom calls. To be effective in this digital world, organizations must have the right technology, processes and talent in place.
We looked at an organization’s digital selling maturity from three lenses and then grouped industries into four categories—innovators, early majority, late majority and laggards.
Our guide, Where is your industry on the digital selling maturity scale, and what this means for your talent, shares practical ways your organization can update your digital sales best practices based on where your industry lands on the digital maturity matrix.
In this guide you’ll get insights into:
- How the maturity matrix influences your digital selling best practices.
- Ways the maturity matrix can help guide the recruitment and development of your sales talent.
- How assessments can help your organization prepare for the digital future.