Large Account Management Process℠ (LAMP®)
Create a long-term roadmap for your most strategic accounts.
Prove your organization’s value to your customers.
The Large Account Management Process℠ (also known as LAMP®) focuses on planning for and managing relationships within strategic accounts. Using Miller Heiman Group’s Gold Sheet analysis and strategy, LAMP® teaches organisations how to build actionable account management plans that ensure success for both sellers and their customers.
The LAMP® initiative covers three key stages of account management: data gathering, strategy sessions and execution. By adhering to this proven process, LAMP® enables sales organisations to impact everything from customer perception to cross-team collaboration positively.
Unlock Potential Account Growth
Benefits of LAMP® Account Management Training
Look to the Future
Strategic account management creates a shared vision for the future, resulting in multi-year, mutually-beneficial account growth.
Clearly Organise Accounts
We help you identify and segment overwhelming accounts into easier-to-manage divisions, aligning your internal strengths with your customer’s needs.
Protect Accounts
Miller Heiman Group gives you the tools to protect strategic accounts from communication breakdowns and competitive threats.
Solidify Customer Relationships
Our training on how to manage big accounts helps you develop robust relationships with key players within strategic accounts, increasing reach, retention and growth.
Unlock Potential Account Growth
Related Sales Training Courses
Strategic Selling® with Perspective
Win complex deals with a scalable, insights-driven approach to opportunity management.
Conceptual Selling®
Develop meeting strategies that lead to better outcomes.
