Customer’s focus or customer-focus? Miller Heiman Group frontline research puts customer experience right at the centre of all sales.

The customer as a person is a unique partner for any interaction related to sales. Ideally, the experience, or ‘customer journey’, spans from a successful marketing strategy via the actual contact/service to the final conclusion/purchase.

The latest research has shown that long-term oriented values in customer service eventually lead to greater revenue and sustainable company growth.

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