Customer’s focus or customer-focus? Miller Heiman Group frontline research puts customer experience right at the centre of all sales.
The customer as a person is a unique partner for any interaction related to sales. Ideally, the experience, or ‘customer journey’, spans from a successful marketing strategy via the actual contact/service to the final conclusion/purchase.
The latest research has shown that long-term oriented values in customer service eventually lead to greater revenue and sustainable company growth.