Social selling is largely misunderstood and ignored by seasoned sales professionals because it seems different. And in that perception of difference lies its presumption of difficulty.
But is it? Is social selling uniquely so different that it’s just difficult to understand, apply and master? This question is rhetorical, of course.
The greatest advantage of social selling is in its simplicity. The greatest disadvantage of social selling is also in its simplicity.
So let’s break this down by focusing on the fundamentals of social selling.
The Social Selling Trifecta
First, to understand what social selling is and isn’t, let’s start at the very core. Instead of arduous words and drawn out essays, let’s use vivid imagery and bring it to life.