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Duration: 35 Minutes

Richard Hilton, Miller Heiman Group Managing Director for EMEA, sits down with LinkedIn’s Charity Freebairn to explore key insights from The Way To Sell, our e-book guide created in collaboration with LinkedIn. In this webinar, you will learn:

  • How digitization is changing the sales industry and the ways buyers interact with sellers
  • The importance of uncovering key buying influences for your sale and a coach to advocate your solutions
  • Why you need to define the win-result concept and valid business reason before you reach out to buyers
  • How LinkedIn Sales Navigator helps you effectively put Miller Heiman Group methodologies into action

Watch the webinar and discover how you can grow seller performance as a whole by bringing perspective to buyer interactions and establishing value early on.