I’m passionate about all kinds of coaching, but what I really like to talk about is coaching sales leaders to get the most out of their teams. So of course I was excited when the 2016 CSO Insights Sales Best Practices Study revealed coaching to be a key behavior to drive revenue for sales organizations.

More specifically, the study showed 86 percent of world class organizations think their sales managers spend adequate time with each individual member of their sales team during a typical month. Here’s the sad news: 26 percent of other organizations agreed with this statement, meaning there are a lot of companies out there that don’t provide the coaching sellers need to be successful.

You’ll be hard pressed to find a sales leader willing to go on record and say nobody is allowed to coach his or her sales team. But the key words to remember here are adequate and monthly.

What separates world class organizations from the pack is their commitment to consistently provide adequate coaching to each team member. What they have going for them is the notion of consistency and clarity when it comes to coaching.

To learn more about how consistent coaching can impact your sales team, watch the video lesson below:

[vc_video link=’https://www.youtube.com/watch?v=Bzx9yaDugQ0′]

For more insights on the 12 behaviors associated with driving revenue, follow me on Twitter at @BarryTrailer.

 

Up Next

The Time is Now for Manufacturers to Invest in Sales Transformation

Future of Sales Success | August 13, 2019

The Time is Now for Manufacturers to Invest in Sales Transformation

Why Sales Organizations Need to Invest in Customer Success

Future of Sales Success | August 1, 2019

Why Sales Organizations Need to Invest in Customer Success

Use It or Lose It: Improve Your Sales Forecasting

Future of Sales Success | July 29, 2019

Use It or Lose It: Improve Your Sales Forecasting