We’re about halfway through king crab season on the Deadliest Catch and it’s easy to separate the successful crab boats from those that are struggling.
Captains of boats filling up with crab had a game plan from day one, had the right bait on board and had their boats in tip-top shape before they headed out to sea. In other words, they made sure the pain it took to get the boat ready on time was worth it. This is pretty much the story on the Northwestern.
The flip side is the Saga. Their crew struggled early to keep up with their quota (to the point where the boat’s owner threatened to give some of it to other boats if things didn’t start looking up soon). In addition, at one point they were using the wrong bait for king crab and, as we discovered in the latest episode, the boat wasn’t properly prepared for the rigors of sea.
First, a sodium light located high on the mast wasn’t properly secure. The crew had to stop fishing and fix it before it fell on deck. A short time later, the crew discovered a few boards were loose in one of the crab tanks, which had the potential for killing most of the crab already caught. The boards are supposed to prevent crab from crashing into the sides of the tank, but there were not properly secured before the Saga headed out to Bering Sea.
As a result, the Saga had to cut short its first trip of the season and head to the processor with an undersized load of crab. That wasn’t all; the loose boards killed about 1,100 pounds of king crab.
Kind of sounds like sales enablement, doesn’t it?
Here’s what I mean: If you don’t have things in place and ready to go before you pick up the phone or go on a sales call, the chances for breakdowns increase substantially. And when breakdowns are a constant part of your game, you won’t meet your quota. That’s a fact.
Are you walking away from missed revenue opportunities because your sellers aren’t ready to meet all the challenges they face as they try to secure their quota? If so, check out this webinar, Making the Pain Worth the Gain, to improve your sales enablement function and increase your odds of consistently harvesting more revenue.