Interactions with customers are too important to leave to chance. Conceptual Selling® Customer-Focused Interactions helps salespeople better prepare for their time with customers. The result is purposeful meetings and win-win outcomes.
To maintain a highly competitive sales force, every interaction with customers must be conducted to either move an opportunity forward or improve the relationship. This program enhances how salespeople execute in all of their interactions with customers, whether a scheduled multi-attendee meeting or an impromptu one-to-one.
Two processes happen whenever a salesperson meets with a customer. While salespeople have typically been trained to focus on the selling process, from the customer’s perspective there is also a buying process that must be recognized and understood. Solving the misalignment between these two processes is an outcome of Conceptual Selling® Customer-Focused Interactions.
There is no such thing as one-size-fits-all solutions or value propositions for customers. The only way to understand what will help you win is to ask the right questions and listen. This program provides a simple, repeatable structure that is essential for anyone who interacts with customers.
Conceptual Selling® Customer-Focused Interactions supports organizations in their efforts to:
This program is right for any member of your team who regularly interacts with customers and prospects. This could include people working in a variety of disciplines, including sales, account management, business development, sales support, engineering, senior leadership and customer service.
Enable salespeople to:
Enable sales managers and senior leaders to: