Prove your organization’s value to your customers.
The Large Account Management Process℠ (also known as LAMP®) focuses on planning for and managing relationships within strategic accounts. Using Miller Heiman Group’s Gold Sheet analysis and strategy, LAMP® teaches organizations how to build actionable account management plans that ensure success for both sellers and their customers.
The LAMP® initiative covers three key stages of account management: data gathering, strategy sessions and execution. By adhering to this proven process, LAMP® enables sales organizations to positively impact everything from customer perception to cross-team collaboration.
Unlock Potential Account Growth
Benefits of LAMP®
Look to the Future
Strategic account management creates a shared vision for the future, resulting in multi-year, mutually-beneficial account growth.
Clearly Organize Accounts
We help you identify and segment overwhelming accounts into easier-to-manage divisions, aligning your internal strengths with your customer’s needs.
Miller Heiman Group gives you the tools to protect strategic accounts from communication breakdowns and competitive threats.
Solidify Customer Relationships
Develop robust relationships with key players within strategic accounts increasing reach, retention and growth