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Overcome customer indifference.

SPIN® Selling Conversations is a sales training program that teaches B2B selling best practices to help sellers master the art of customer conversations. Designed to help sales professionals at all levels, SPIN® Selling Conversations includes immersive exercises and activities that help participants acquire the skills they need to own the dialogue.

From solving buyer-seller alignment issues to creating competitive differentiation, SPIN® Selling Conversations helps sales and service organizations conduct useful meetings that lead to pipeline growth, better funnel management and increased customer retention.

Put a New Spin on Your Sales Conversations

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Benefits of SPIN® Selling Conversations

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Uncover Buyer Urgency

Tailor conversations to expose buyer pain points, igniting a sense of urgency that causes customers to take action.

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Increase the Value of the Sale

Explore unrecognized needs, developing customer buy-in to highlight and grow the value of your solutions.

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Tackle Buyer Skepticism

Hone the skills you need to address and overcome buyers' hesitations or concerns during the sales process.

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Accelerate the Sales Cycle

By encouraging customers to actively engage in each stage of the sale, you’ll mitigate lengthy sales cycles.

Delivery Options

  • Facilitated by experienced sales leaders, instructor-led training offers a hands-on approach for sellers that thrive on face-to-face collaboration and skills practice.

  • With anytime, anywhere access from electronic or mobile devices, Miller Heiman Group's digital learning options are ideal for geographically diverse audiences looking for flexible solutions.

  • Combining the best of digital and in-person learning options, real-time application and digital reinforcement support your learning investment.

Put a New Spin on Your Sales Conversations

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