A software technology company with £4 billion in revenue struggled with inconsistent CRM use, long sales cycles and disparate methodologies across its three business units.

The leaders at the software technology company knew they needed a solution that bridged methodology and technology to improve strategy and aggressively push deals through the pipeline.

They partnered with Miller Heiman Group to adopt Strategic Selling with Perspective and Conceptual Selling methodologies and invested in the sales analytics platform, Scout.

In just five months, the software technology company rolled out the methodologies and Scout, which its director of sales enablement already calls a game-changer. “It was easy to go with Scout, and it’s easy to grow with Scout.” 

Download the case study here and find out the three reasons why this company can’t do business without Scout—which now seamlessly integrates with Salesforce and Microsoft Dynamics 365.

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